Sri Sathya Sai Vrinda
CONFERENCIA SOBRE INVERSIÓN SOCIAL CORPORATIVA EN LA UNIVERSIDAD DE HARVARDDivina Visita - Boston - 14 de Junio de 2017 - Mañana
Otra jornada roja en la gloriosa misión de Sai, con una Conferencia sobre Inversión Social Corporativa en la Universidad de Harvard organizada por Science for Society y One World. El cónclave se organizó para discutir cómo las corporaciones y los empresarios sociales necesitan reunirse, ya que es un enfoque muy corto de visión para cualquier organización a sentir que su crecimiento y sostenibilidad a largo plazo puede Gestionarse únicamente a través de la rentabilidad. Por lo tanto, la respuesta radica en la existencia de una sociedad sana y una organización eficaz, que puede transformarse de un negocio impulsado por la financiación en un negocio "impulsado por el propósito".
Se discutieron sobre el papel fundamental que las corporaciones deben desempeñar en la inversión, para ayudar a reducir los problemas críticos de la sociedad. El punto focal era la idea de que al invertir en comunidades y grupos desatendidos de manera apropiada, las corporaciones con fines de lucro no sólo producen un tremendo impacto en la mejora del mundo, sino también en la mejora de sus resultados. El concepto elevó el pensamiento para las corporaciones de meros esfuerzos de hacer dinero, para cambiar agentes para el bien en la sociedad mientras que todavía asegura la rentabilidad para sus accionistas.
El orador principal inauguró la Conferencia demostrando lo poderoso que las corporaciones pueden desempeñar cuando empresas como Novartis y Nestlé abordan problemas críticos. Como ejemplo, describió cómo la Corporación Novartis distribuyó agresivamente medicinas y vacunas gratuitas para erradicar la propagación del Ebola en una crisis. Él notó no sólo el noble papel que desempeñaron, y el buen resultado, sino cómo esto también se relacionó directamente con un aumento en la rentabilidad debido al "buen nombre" que recibieron.
Además del orador principal, se celebraron dos mesas redondas. Cada panelista compartió sus pensamientos primero, y después el panel entero respondió a las preguntas de los moderadores. Estas discusiones fueron animadas y altamente informativas, y los panelistas eran personas que habían hecho el trabajo - ¡no sólo hablaron de hacerlo!
Un panelista describió cómo un hospital revolucionario que proporcionaba atención de salud a los pobres en Singapur fue capaz de hacer disponible el servicio gratuito. La audiencia se sorprendió al saber que la institución no tiene un sistema de facturación. Un segundo panelista describió un innovador dispositivo que ofrece información educativa importante a una fracción del costo que se podría considerar. Su empresa ha distribuido este dispositivo en todo el mundo y ha proporcionado a decenas de miles de personas acceso a este material.
Otro panelista declaró directamente que "las corporaciones no deben ser islas de prosperidad en un océano de pobreza". Este panelista compartió la filosofía sobre la cual la Organización opera - para integrar un impacto social significativo en una estrategia comercial con fines de lucro. El panelista describió cómo los líderes de la compañía han generado durante generaciones la elevación económica de los agricultores, centrales para el diseño de productos de máquinas agrícolas de pequeña escala y altamente eficientes que satisfagan las necesidades de los agricultores que luchan por sobrevivir. Un panelista señaló la necesidad y el impacto de tener los indígenas en posiciones de liderazgo cuando se trata de empresas de Inversión Social Corporativa (CSI). Propuso la idea de que al aprender de las comunidades que reciben servicios, los esfuerzos de CSI son no sólo más impactantes, sino también más rentables.
Los panelistas de IBM y State Street Bank compartieron sus enfoques innovadores también. State Street Bank ha desarrollado programas para proporcionar capacitación y empleos a las personas desfavorecidas, y personas con capacidades diferentes. IBM también se ha centrado en proporcionar empleo e inversiones a las comunidades desatendidas. Una panelista describió emocionalmente cómo ella y su esposo crearon una industria, que ahora emplea a los desamparados que solían refugiarse en su hogar privado. Esta panadería proporciona pan de salud y otros productos a su comunidad con una ganancia que paga por sus esfuerzos filantrópicos, mientras que proporciona empleo.
Los oradores y panelistas encantaron a la audiencia con innovaciones intrigantes, historias fascinantes y humor edificante que llevó a los reunidos a una visión colaborativa y conversación en el ámbito de la inversión social corporativa.
CSI, a diferencia de la RSE, no es un compromiso en la caridad para los pobres. Más bien, es una inversión de las Corporaciones en su propio crecimiento futuro. No se trata de dar, sino de crear valor, y compartir ese valor con sus grupos de interés. Una sociedad financieramente fuerte, saludable y mejor conducirá a un mayor crecimiento de los negocios. Y el valor así generado de hecho regresará a las Corporaciones a través de una mayor productividad, una comunidad más sensible y una mayor oportunidad de negocio. La Responsabilidad Social Corporativa se convierte entonces en Inversiones Sociales Corporativas.
Swami, que fue testigo de las discusiones mencionadas más tarde que en los próximos años,
TRADUCIDO EN INTERNET
CONFERENCE ON CORPORATE SOCIAL INVESTMENT AT HARVARD UNIVERSITY
Divine Visit - Boston - June 14, 2017 - Morning
Yet another red letter day in the glorious mission of Sai, with a Conference on Corporate Social Investment at Harvard University organised by Science for Society and One World. The entourage proceeded to Harvard Loeb Hall around 9:30 a.m. The conclave was organised to discuss how Corporations and social entrepreneurs need to come together, as it is a very short sighted approach for any Organisation to feel that their growth and long-term sustainability can be managed only through profitability. Hence, the answer lies in the existence of a healthy society and an effective organisation, which can transform itself from a financially driven business into a 'purpose driven' business.
Discussions were held on the critical role Corporations should play in investing, to help reduce society's critical problems. The focal point was the idea that by investing in underserved communities and groups in appropriate ways, for profit corporations not only make a tremendous impact in improving the world, but also in improving their bottom line. The concept elevated the thought for corporations from mere money making efforts, to change agents for good in society while still ensuring profitability for their shareholders.
The keynote speaker opened the Conference demonstrating how powerful a role corporations can play when companies such as Novartis and Nestle tackle critical problems. As an example, he described how the Novartis Corporation aggressively distributed free medicines and vaccines to eradicate the spread of Ebola in a crisis. He noted not only the noble role they played, and the good outcome, but how this also directly related to an increase in profitability due to the "good name" they received.
In addition to the keynote speaker, two panel discussions were held. Each panelist shared their thoughts first, and later the entire panel responded to questions from the moderators. These discussions were lively and highly informative, and the panelists were people who had done work - not just talked about doing it!
One panelist described how a revolutionary hospital that provide health care for the poor in Singapore was able to make free service available. The audience were surprised to hear that the institution has no invoicing system. A second panelist described an innovative device that delivers important educational information at a fraction of the cost one would consider. Their company has distributed this device world wide, and provided tens of thousands with access to this material.
Another panelist directly stated that "Corporations must not be islands of prosperity in an ocean of poverty." This panelist shared the philosophy on which the Organisation operates - to integrate meaningful social impact in a for-profit business strategy. The panelist described how the leaders of the company have for generations made the economic elevation of farmers, central to the product design of small scale, highly efficient farm machines that would meet the needs of farmers struggling to survive. One panelist pointed out the need for and impact of having indigenous people in leadership positions when dealing with Corporate Social Investment (CSI) ventures. He put forward the idea that by learning from the communities being served, CSI efforts are not only more impactful, but also more cost-effective.
Panelists from IBM and State Street Bank shared their innovative approaches as well. State Street Bank has developed programmes to provide training and jobs to the underprivileged, and differently abled persons. IBM has also been focusing on providing employment and investments to underserved communities. One panelist emotionally described how she and her husband created an industry, that now employs the homeless they used to shelter in their private home. This bakery provides health bread and other products to their community at a profit that pays for their philanthropic efforts, while providing employment.
The speakers and panelists enchanted the audience with intriguing innovations, mesmerising stories, and uplifting humour that carried the assembled to a collaborative vision and conversation in the sphere of Corporate Social Investment.
CSI, unlike CSR, is not an engagement in charity for the poor. Rather, it is an investment by Corporations into their own future growth. It is not about giving, but creating value, and sharing that value with their stakeholders. A financially strong, healthier and better society will lead to stronger business growth. And the value so generated will in fact flow back to the Corporations through greater productivity, a more responsive community, and greater business opportunity. Corporate Social Responsibility then becomes Corporate Social Investments.
Swami who was a witness to the discussions mentioned later that in the coming years, the whole business philosophy would under go a transformational change and only those companies that work for the overall social good will thrive. This interestingly coincided with the view of Dr Kamath who opined that eventually there would be a paradigm shift from shareholders value creation, to stakeholders value creation.
Divine Visit - Boston - June 14, 2017 - Morning
Yet another red letter day in the glorious mission of Sai, with a Conference on Corporate Social Investment at Harvard University organised by Science for Society and One World. The entourage proceeded to Harvard Loeb Hall around 9:30 a.m. The conclave was organised to discuss how Corporations and social entrepreneurs need to come together, as it is a very short sighted approach for any Organisation to feel that their growth and long-term sustainability can be managed only through profitability. Hence, the answer lies in the existence of a healthy society and an effective organisation, which can transform itself from a financially driven business into a 'purpose driven' business.
Discussions were held on the critical role Corporations should play in investing, to help reduce society's critical problems. The focal point was the idea that by investing in underserved communities and groups in appropriate ways, for profit corporations not only make a tremendous impact in improving the world, but also in improving their bottom line. The concept elevated the thought for corporations from mere money making efforts, to change agents for good in society while still ensuring profitability for their shareholders.
The keynote speaker opened the Conference demonstrating how powerful a role corporations can play when companies such as Novartis and Nestle tackle critical problems. As an example, he described how the Novartis Corporation aggressively distributed free medicines and vaccines to eradicate the spread of Ebola in a crisis. He noted not only the noble role they played, and the good outcome, but how this also directly related to an increase in profitability due to the "good name" they received.
In addition to the keynote speaker, two panel discussions were held. Each panelist shared their thoughts first, and later the entire panel responded to questions from the moderators. These discussions were lively and highly informative, and the panelists were people who had done work - not just talked about doing it!
One panelist described how a revolutionary hospital that provide health care for the poor in Singapore was able to make free service available. The audience were surprised to hear that the institution has no invoicing system. A second panelist described an innovative device that delivers important educational information at a fraction of the cost one would consider. Their company has distributed this device world wide, and provided tens of thousands with access to this material.
Another panelist directly stated that "Corporations must not be islands of prosperity in an ocean of poverty." This panelist shared the philosophy on which the Organisation operates - to integrate meaningful social impact in a for-profit business strategy. The panelist described how the leaders of the company have for generations made the economic elevation of farmers, central to the product design of small scale, highly efficient farm machines that would meet the needs of farmers struggling to survive. One panelist pointed out the need for and impact of having indigenous people in leadership positions when dealing with Corporate Social Investment (CSI) ventures. He put forward the idea that by learning from the communities being served, CSI efforts are not only more impactful, but also more cost-effective.
Panelists from IBM and State Street Bank shared their innovative approaches as well. State Street Bank has developed programmes to provide training and jobs to the underprivileged
The speakers and panelists enchanted the audience with intriguing innovations, mesmerising stories, and uplifting humour that carried the assembled to a collaborative vision and conversation in the sphere of Corporate Social Investment.
CSI, unlike CSR, is not an engagement in charity for the poor. Rather, it is an investment by Corporations into their own future growth. It is not about giving, but creating value, and sharing that value with their stakeholders. A financially strong, healthier and better society will lead to stronger business growth. And the value so generated will in fact flow back to the Corporations through greater productivity, a more responsive community, and greater business opportunity. Corporate Social Responsibility then becomes Corporate Social Investments.
Swami who was a witness to the discussions mentioned later that in the coming years, the whole business philosophy would under go a transformationa
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